With Flowerbomb Midnight, Viktor & Rolf invite you on a new kind of olfactory journey, an explosion of sensual and mysterious flowers presented by actress Anya Taylor-Joy.
The 22-year-old American actress with British-Argentine
roots will bring a breath of fresh air to the film industry with five films in
2019.
From roles in Glass, Radioactive, Playmobil: The Movie, Here
Are The Young Men to the upcoming X-Men spinoff The New Mutants and Peaky
Blinders season 5, he's also lending a character in the forthcoming Age Netflix
production. Of the Resistance. Voice. Her extraordinary performances ensure the
transformation from a young aspiring actress to a Hollywood star.
"Anya Taylor-Joy is the epitome of what our new feminine fragrance should express:
she embodies mystery, strength, and
multidimensionality uniquely," said Viktor Horsting and Rolf Snoeren.
In the Flowerbomb Midnight campaign filmed by Inez &
Vinoodh, Taylor-Joy embodies a flower goddess's modern and powerful archetype.
Wrapped in a veil, she first emerges from the depths of the Flowerbomb Midnight
bottle. Her metamorphosis begins at midnight: searching for her liberation, she
sheds her opulent robes and appears in an explosion of haute couture flowers on
black satin. The campaign is under the motto of emerging femininity and plays
with a mysterious ambivalence to reveal a woman who comes true.
Taylor-Joy puts it clearly: "When I saw the light of day, a little fire was burning inside of me,"
and that fire can be felt in
the attractive and powerful Flowerbomb Midnight campaign. "When Viktor
& Rolf approached me, I was humbled from start to finish, and it was like I
was dreaming. I have great admiration for the artistic ability of Viktor &
Rolf, and I think our sense of aesthetics is the same: I have always been
obsessed with perfumes. "
Flowerbomb Midnight is a revolutionary new addition to the Viktor & Rolf fragrance family.
The fragrance, which was created by Viktor & Rolf and four respected perfumers (IFF):
Dominique Ropion, Domitille
Michalon-Bertier, Carlos Benaïm, and Fanny Bal, represents a noble interplay of
two perfectly coordinated olfactory chords: the mysterious night-blooming
Jasmine Living ( TM) associated with patchouli and musk, it felt like a second
skin. Combining these two components creates a fragrance full of possibilities
and contrasts. Powerful fruity notes of red currant and pomegranate aromas
sparkle amid an intoxicating floral middle note, dominated by Night-Blooming
Living (TM). Bergamot gives the whole a fresh and spicy aroma, complemented by
hot and aromatic pink pepper. A top note of praline, patchouli, sweet vanilla
accords, and powdery white musk blend into a lingering scent creation.
Flowerbomb Midnight is contained in a bottle of noble and ultra-modern garnet shape.
The shape of the bottle embodies passion and
strength, uniquely represented by a deeply structured black metallic lacquer.