Swiss Mode celebrates its in Zurich-Altstetten with the latest collections from selected fashion brands.
After three intimate editions due to the pandemic, Swiss
creations are almost familiar to the fashion scene. The Sélection Mode Suisse
sales channels in Jelmoli will continue in September at the Zurich department
store pop-up and online at the DACH (B2B) showroom.
The designs of the LE SHIRT - Les Archives au Goût du Jour project, implemented with the Zurich silky ZSIG, will also be available in the Laufmeter online store until the end of the year. The 10th anniversary ends in November during the HEAD - Genève events in Geneva. With the 20th edition, the five-year sponsorship with the Migros Pioneer Fund, the Zürcherische Seidenindustrie Gesellschaft ZSIG, the Hulda and Gustav Zumsteg Foundation, and the Swiss cultural foundation Pro Helvetia comes to an end, a moving moment, but also one that Swiss Fashion is reinforced in the future let's see.
Mode Suisse has been promoting Swiss fashion design with Verve for more than ten years.
We think there is a reason to celebrate, so we
donned a flower crown to match the anniversary style of the campaign. None other
than Walter Pfeiffer was hired for this, and he photographed exclusive content
with the Swiss Fashion team. As colorful and radiant as the movement is, the
20th-anniversary edition is alive and well with friends and one another.
The lineup for the August 30 main event at Hall D in Zurich-Altstetten consists of Amorphosis,
F + F Modedesign Zurich with Besime
Sasivari, VNIC Leonardo, Vladislav Rüegger, MOURJJAN x Ginny Litscher, Nina
Yuun x Leonie Risch, NOMADISSEM, LIDA NOBA, Luca Xavier Tanner (showroom only),
Volans x SOL SOL ITO, HEAD - Geneva with Sarah Bounab, Céline Schmid, Lou
Chartres (gallery only) and Jacqueline Loekito x Tobias Gutmann. Not only on
the catwalk but also overdue the scenes of the 20th edition of Swiss fashion
Weggefäß: Inside: Under the motto enSoie loves Mode Suisse forever, the
traditional brand will provide the team with specially designed backstage
clothing. MOURJJAN and Vanto have also created unique shirts and accessories
for Grand Marnier bartenders.
Since its start extra than ten years ago, Mode Suisse has
become the most diverse platform on the Swiss fashion scene. Supporting sales
channels has always been a matter of the heart. For this reason, on August 30,
it will once again be possible to order the latest collections in the showroom
and get to know the participating brands personally. The museum also functions
as a boutique, and customers can shop directly from the designer. Young Zurich
label Casella Meyer will also perform at the events with exceptional
performance.
In addition to the fair and showroom, the successful pop-up
shop Sélection Mode Suisse in Jelmoli in the famous Zurich department store
begins its second tour on September 3. Fashion lovers: once again, a range of
clothing, design, and fragrances await you inside.
The exciting prints and cuts of LE SHIRT - Les Archives au
Goût du Jour, the project with the Zurich-based silk company ZSIG, are
available online and until the end of the year as Fashion Selection Switzerland
by linear meter.
On September 4, our colleague Julian Zigerli will present
his latest collection in collaboration with Shirana Shahbazi in Zurich's middle
of the Hard Quarter.
Due to the unpredictable advance of the pandemic and after
consulting with the co-founders of DACH AFA - Austrian Fashion Association and
Berlin Showroom, the Swiss lineup Luca Xavier Tanner, aporetic, Volans, LEONIE
RISCH and, for the first time, YAN JIANG STUDIO will only be in line from the
end of August presented in the DACH showroom.
The twentieth edition will end at the end of November when
Mode Suisse will organize special events as part of the HEAD - Geneva support
program.
We want to thank the generous sponsorship of our current sponsors,
the Migros Pioneer Fund, the Zurich Silk Industry Society ZSIG, the Hulda and Gustav Zumsteg Foundation, and the Swiss cultural foundation Pro Helvetia, for the last time, for creating our 20th edition. . For five years, the four main partners, Mode Suisse, have helped promote Swiss fashion with a more muscular back.
Although Mode Suisse is saying goodbye to at least part of the sponsorship,
there are already new partners to welcome: Miele is a
publishing partner for the first time and operates sustainably and in close
collaboration with designers and models behind the scenes. Home appliances.
Furthermore, the DESIGN Foundati