The my-fashionary.com web platform brings together end-users
and owner-managed retailers and young designers in fashion and accessories
according to their type and interests. To this end, the two start-up founders
Beatrix von Winterfeldt-Heuser and Karsten Heuser, have developed an
interactive and highly individualized purchasing and offering a solutio technologyify.
By using a personal user profile that takes into account unique
characteristics such as clothing size, preferences, and styles,
users can be inspired
by online fashion while at the same time finding the right supplier in their
area. The first beta version of the My Fashionary shopping service
(my-fashionary.com) will be available in mid-November. worldbeautytips
With this innovative web solution, in addition to an
online magazine and YouTube channel with specially produced formats,
the founding couple
wants above all to give more attention to owner-managed retailers, small chain
stores, tailors, manufacturers, and designers, but also small online stores. And
a more extensive customer build the base. Given the increasing competition from
large city center chains and the move to outlying areas, the start-up is based
on a forward-thinking marketing strategy using select purchases for retailers
and small retailers.
"Our goal is to provide users with a better shopping
experience,
empower individual
retailers, and provide designers with better market access. We achieve this
through a combination of individualization through focused inquiry and
inspiration based on interest and type. We use the Internet as a showcase. It
saves our users a lot of time. He can draw inspiration from us based on his
online profile and then shop offline in specific ways," says Beatrix von
Winterfeldt-Heuser, founder of my-fashionary.com.
Fashionary sees itself as a catalyst for several
previously known platforms
the web service
showcases stationery retailers, individual designers, and their products and
offers and complements them with elements of style tips for the user. The new
market for fashionistas meets the demands of end consumers with products from
selected retailers. The founders of Fashionary rely on personalization and, in
part, organized shopping to do justice to the change in shopping behavior in
the digital age.
The buy and offer platform communicates with two main
target groups:
retailers and end
consumers. The trade includes high-end, branchless, fixed-line retail stores,
small chains, young designers, and small online stores. End consumers are
fashion-savvy shoppers who shop away from the main shopping streets and want to
receive specific offers tailored to their style.
The online platform is free for end-users.
Merchants pay a
monthly fee or a one-time annual fee. There is also a setup fee to set up the
store or designer profile. This includes publication in the in-house online
magazine "Fashionary Mag," advertising on partner social media
channels, and the ability to conduct clothing photoshoots regularly.